Sotheby’s International Realty UK
Categories
Digital Experience, Web Design
Client
Sotheby’s International Realty UK
Project
Luxury Heritage Brand Digital Redesign
Services
UX/UI Design Information Architecture Digital Design Design Systems
Year
2023
Sotheby’s International Realty required a new digital experience for its launches across the UK, UAE and Spain, bringing greater clarity and consistency to a complex international property portfolio. The challenge was to balance the heritage and discretion of a globally recognised luxury brand with intuitive navigation, sophisticated property search and stronger opportunities for organic visibility. I contributed to the UX, information architecture and visual design of the platform, helping shape a restrained digital system that places exceptional property imagery at the centre while supporting varied audiences, markets and commercial requirements.
The information architecture needed to accommodate prime residential listings, international developments, location-based content and editorial material without fragmenting the wider brand experience. I worked on structuring content and user journeys so buyers could move naturally between properties and territories, whether searching locally or exploring international investment opportunities. Navigation and search functionality were designed to remain clear and capable while retaining the considered character expected from a luxury property platform.
The visual language draws on carefully calibrated typography, generous spacing and image-led layouts that allow each residence to command attention. Rather than treating properties as conventional listings, the interface presents them through a more curated, editorial lens. My design contribution focused on establishing hierarchy and consistency across property pages, landing pages and supporting content, creating a flexible system that could communicate the breadth of the portfolio without compromising clarity or brand coherence.
The platform was developed around a headless CMS architecture, providing the flexibility to manage content across markets, integrate with property systems and support future growth. Its structure also created stronger foundations for SEO through considered property, location and editorial page hierarchies. Together, the design and technical framework produced a scalable digital platform serving prospective buyers, local clients and internal sales teams while maintaining the visual refinement associated with the Sotheby’s International Realty brand.
